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Tuesday, 20 September 2011

Analysis of Artistic Techniques - 'Drive' (Incubus) - 2000



This music video uses the rotoscoping effect in order to generate an intertextuality link to a piece of artwork. In this case, the rotoscoping links to the piece called Drawing Hands (by M.C. Escher) and really enables the narrative to be clear; even though the majority of the video could be seen as a performance video only. The narrative aspect would be that the lyrics link with the drawing – in the sense that he is able to control what he is doing by drawing it (he is driving his actions by being able to freely draw them).

Furthermore, there is a good transition technique that I am considering to look at and experiment with and that is simply placing one shot faded over another in order to create a visual metaphor. It would likely be similar to the shot in this music video where the audience can see the band member’s face faded slightly against the background.

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