Feedback has been vital throughout the pre-production, production, post-production and evaluation stages. It has enabled me to make sure that my target audience is satisfied with the products and to ensure that the purpose of the Music Video, DigiPak and Advert are suited to the audience and genre. Feedback has not only been useful from the audience, but my teachers and Joe himself. The following tag clouds are created using Wordle by me and I have decided to use the colour scheme of Heat because the red/brown colours and greys suit my DigiPak and Advert: First Draft of Ancillary Products (DigiPak and Advert):
Audience Feedback (Positive):-
Audience Feedback (Negative):-
The first set of feedback that I received was for my ancillary products. It was mostly negative for the first draft because they were only hand-drawn designs and so audience members could only visualise themselves on what they think they might look like. This feedback made me realise that I needed to organise my time more effectively in order to produce several ‘real’ designs to show them – so I could gain some relevant feedback that would be more constructive. After this feedback, I planned my time better for the rest of the production.
Teacher Feedback (Positive):-
Teacher Feedback (Negative):-
My teacher's feedback for my ancillary products’ first draft was similar to my target audience feedback – it was difficult to change aspects of the DigiPak when there was no original to look at in the first place. One of the key points that stood out though was that the Union Jack and that I needed to research more into its usage elsewhere. After researching, I realised that only certain bands (such as The Sex Pistols) were able to get away with using it and I also researched into just the texture effects of the wall; which received further feedback that that was effective without the Union Jack. This feedback has made me learn that constructive criticism can be very useful when thinking of ideas because sometimes ideas can seem really effective when thinking to ourselves but might not be aiming in the right direction in terms of what appeals to the target audience.
First Draft of Music Video:
Audience Feedback (Positive):-
Audience Feedback (Negative):-
A lot of the feedback from the audience relating to the first draft of the music video brought to my attention that the shots were too long and that there were too many shots of just Joe walking alone. Because of this, the feedback also concluded that the audience were becoming disinterested in the music video and was making the whole purpose of the music video void. I therefore took all of the feedback from the relevant target audience members and began to rethink my ideas as to narrative and faster paced editing. The positive feedback that I did receive showed that Joe was convincing as the artist and this made me feel more optimistic and more enthusiastic towards thinking of an effective narrative.
Teacher Feedback (Positive):-
Teacher Feedback (Negative):-
Apart from the shots being too long, my teacher’s feedback was very important towards getting the editing and technical aspects right (such as the mise en scene for the female narrative sequences of shots). Both of my teachers gave feedback that was very useful because none of the feedback was contradicting and enabled me to feel more confident when filming Amy’s sections of the video.
Final Cut of Music Video:
Audience Feedback (Positive):-
Audience Feedback (Negative):-
A lot of the feedback that I received was constructive (nearly all) and has helped me to re-think ideas that maybe would be too cloudy in the music video (especially the narrative). It was important to gain as many different opinions and views as possible so that I could pick out the useful comments from my target audience and the ones that would not actually appeal to the target audience.
The final set of positive comments that came from the target audience showed that I have followed the right advice and feedback throughout the editing stages by changing the cutting-pace of the shots in order to make it more interesting and the narrative aspect also seemed to be understood by many audience members. What I have learnt throughout the process through feedback is to accept the negative feedback and use to develop my products and turn it to constructive usage instead of taking offense. Overall, I am happy with the feedback that I received from my target audience and teachers because they allowed me to refocus my products to make them more effective as a combination and as individual products.
